It’s a good time to be in fashion. We are at the cornerstone of fashion and technology becoming united even more so than ever before. There has always been a relationship between technology and fashion, however now the ties are even closer. One of the most obvious fusions of fashion and tech is through online shopping. Ecommerce now makes up trillions of dollars in retail revenues. Recent reports have many department stores lagging in sales. For brick-and-mortar fashion, it’s not necessarily a good time. Famous department stores no longer have foot traffic from years gone by. A decade ago it was hard to find a parking spot at the local shopping center. Now it’s not uncommon to see stores and boutiques empty on Saturday afternoons.
One reason for the demise of shopping centers is because over the years stores didn’t update enough inventory and their physical appearance. It’s a letdown to walk into a famous department store hoping to discover fashionable gems only to be met by dirty carpets and unkept clothing displays. And we all know the horrors of fitting rooms. Fitting rooms are synonymous with dirty public restrooms. It seems difficult for stores to keep public areas clean. It wouldn’t take a lot of resources to make visible changes. For instance stores could dedicate a certain allotment of money to be spent on replacing carpets. They could go region by region in the beginning. Small changes such as the carpets make a huge difference. Not every store needs an entire renovation, but many of them do need cosmetic tweaks and upgrades. Shoppers want to be wooed and surprised. Dowdy stores will not encourage them to open their wallets. Sales associates also need to be trained properly. They need to go out of their way to make sure their counters are cleaned and polished. Associates also need to keep clothing racks tidied and fitting rooms clean with clothing regularly picked up and put away in its proper place. You will notice that many of the sales associates have a better work ethic than their younger charges. It’s not surprising as we live in a time where an old-fashioned worth ethic will be extinct within a few short years. These are several good points for stores at the corporate level to keep in mind as we discuss fashion in the digital age.
In the past few years, ecommerce has really hit its stride. There are fashion sites for every taste and bank account. If you want to buy a $20.00 pair of espadrilles, you can. If you need a $3,000 handbag, one is easily a click away. Designer fashion has never been so readily available as it is now. That is not a bad thing. If you don’t live near a major city or fashion capital, you can still dress as well as any fashionable around the globe. If you have collect designer iPhone cases, you can find them on nearly any high-end fashion site. In this digital age, fashionable designer iPhone cases, such as those from PLIA Designs, are in-demand and selling out fast.