Liven Up Your iPhone With all New Cases

Time and time again I find myself amazed at the amount of fashionable people that don’t really care what sort of iPhone case they use to protect their beloved tech device. Many of these well dressed and stylish people work in and around the fashion industry. If these individuals take great care to dress well each day, one would think they would also take their iPhones into consideration. After all, if you use your iPhone in public, everyone sees what is on its back. It doesn’t take a lot of though or shopping to find cute iPhone cases; they are everywhere. From dollar stores to high-end luxury boutiques, iPhone everywhere. If you are in the market for a new iPhone case, the trick is to find one you really like.

My favorite designer iPhone cases are found online. They are made by PLIA Designs and it seems everyone else loves them as well because they are often sold out.  The last time I ordered a case from PLIA Designs, I should have ordered more as there is now a wait list a mile long. Their new French pastry collections is off the charts and straight up sick. I’ve never seen such detailed art work as on the back of these cases.  The company calls them ‘pops of art for the iPhone’ and they couldn’t be more correct. I almost exclusively use only PLIA Designs iPhone cases and indeed they feel like I’ve protected my phone in little pops of art. People  always stop me to inquire where my iPhone case came from. Without hesitation I tell them where they can find PLIA Designs’s iPhone cases although I’ve probably added to so many of them being sold out. My collection of PLIA Designs designer iPhone cases keeps growing.

I’ve found that iPhone cases make the perfect gifts.  When I have the time, I log onto PliaDesigns.com and order as many iPhone cases as possible. They already look giftable as they are packaged so well. They are almost too cute to unwrap. I’ve had many friends scream with excitement when they receive one of PLIA Designs designer iPhone cases. They can’t believe how adorable they are. Then they are even more excited when they put the case on the back of their iPhone. No one puts a PLIA Designs iPhone case up to their ear without feeling deliriously happy. It’s come to my attention that my friends now buy these special iPhone cases for gift giving of their own. Not only are they a hit for birthdays, they make the best gifts under the Christmas tree.  They also make great stocking stuffers.

designer iphone cases

You definitely need to pay attention to what iPhone case you choose.  Your iPhone is on display for the world to see. Make sure you choose a beautiful iPhone case and not simply a generic one. The bright art work on PLIA’s designer iPhone cases are unrivaled. You won’t find better looking iPhone cases. The iPhone isn’t going anywhere, so you best start accessorizing yours with the best cases possible.

The World of Designer iPhone Cases

We live in a designer world. You can’t open a glossy fashion magazine without spotting designer handbags; there are designer shoes; designer cars; even designer babies. You can now practically choose the looks of your future baby. Not all designer fashion is equally made. I’ve seen $2,000 handbags that do not warrant such a high price tag. They are crafted of less than stellar leather and their interiors are often cheap as if they are an afterthought. It’s annoying to mull over a lovely handbag only to find that the inside is made up of cheap, flimsy fabric and plastic zippers. I equate the interior of a handbag to that of a house. One would believe that a beautiful exterior of a home would also lead inside to an equally as pretty interior. It’s expected that a luxury handbag would reveal a beautiful interior. Not only do I expect my designer handbags to be well crafted, but also other accessories such as iPhone cases.

Designer iPhone cases have really taken off over the past two years. Their popularity is not surprising considering how many of us are glued to our smartphones. I’m guilty as charged. I probably check my email on my iPhone at least 20 times a day if not more. I’m glued to Instagram; it’s my favorite social media app. I love keeping up with my friends and even work colleagues on Instagram. Instagram is so easy to use since posts are based around a single image or a collage of images. Other social media apps require too much text and their layouts are often cluttered. It’s distracting to log onto to a site or an app and there is too much text, too many ads, and essentially too much on one page. I prefer clean layouts for most websites and that includes those I use for social media. Since Instagram has a clean layout, that’s where I spend most of my time catching up with friends. One major fashion trend on Instagram are cute iPhone cases. It seems that nearly every fashionable in the social media sphere have large and growing collections of unique cases. I love this trend. Iphone cases photograph well and it makes sense they are so wildly popular on Instagram.

designer iphone cases

Through Instagram, I discovered PLIA Designs. They make a beautiful range of designer iPhone cases. There are many Instagram stars who photograph their PLIA Designs iPhone cases on a near daily basis. Not only are PLIA cases cute, they are also protective. The protective design they use is fairly slim. I don’t like using a bulky case to protect my iPhone 6+. I’m happy to admit, I own every case. Who wouldn’t love an iPhone case covered in delectable French pastries? Macarons aren’t only to eat, now they have a purpose in the tech world as well. Macarons are tech chic if you will. I love that PLIA cases are original and unique. I know that no everyone will be covering their iPhone in these cases. They are for those in the know. It’s easy to see why PLIA Designs has the bases covered when it comes to designer iPhone cases.

The New Tech Accessory

I’m an accessory addict.  From shoes and jewelry, to designer handbags, I have collections of all of them.  My accessories collections are so vast that I have to rent extra storage space.  Luckily the storage space is near my home so I can stop in and take items when I need them.  I own several handbags made of exotic skins and those are stored in temperature controlled cabinets.  My love affair with accessories began early.  I grew up in a home where fashion was revered.  My great grandfather was one of the top designers in Paris during his day.  The fashion house he founded is now one of the most famous brands in the world.  Open any glossy fashion magazine and you will see slick advertisements for his brand.  Our family still owns a percentage of the brand.  When generations of your family are entrenched in the fashion business, it makes sense that I would be a part of that world as well.  When my mother was little, the seamstresses that worked for my grandfather, made her beautiful one of a kind dresses.  In turn, I wore many of those well preserved frocks when I was little.

From a young age I learned and absorbed what hard work really goes into fashion.  Most people see fashion from a different perspective.  The average consumer thinks fashion entails shopping and picking new outfits and accessories.  What most don’t understand is all of the hard work behind the products you purchase.  With couture, all of the dresses and new designs are handsewn.  If a certain ball gown has a lot of accoutrements such as beading, the product can take weeks to make.  Sewing is a skill that takes time to master.  Not everyone has the patience to learn to become a good seamstress.  Couture will last a lifetime, actually, many lifetimes.  I’m astounded at some of my great-grandfathers couture pieces.  They are as relevant today as they were all of those decades ago.  The brand’s archives also house many accessories.  I love going through the archives for accessory inspiration.

designer iphone cases

This summer I’m working in the brand’s accessories department.  I’m a freelance accessories designer and I love working with the label my great-grandfather founded.  Because it’s so large, it’s more than a family business, but that doesn’t stop me from going through the archives any chance I have.  It’s important to understand any labels history of design before moving forward in this modern world.  At the moment I’m creating an edited line of tech cases for them.  We are all glued to our iPhones and it makes perfect sense to create a few beautiful designer iPhone cases.  I’m collaborating with a famous artist who will create illustrations for the backside of the iPhone cases.  I’ve already heard from several fashion editors that they can’t wait to get their hands on my new iPhone cases.  Truthfully, I can’t either.  We live in a modern world and we need up-to-date accessories for the time in which we are living.  Designer iPhone cases are the newest in luxury accessories.

A New Day and a New Handbag

We have all been there.  You need a new handbag, but you don’t exactly know what to buy.  In my case, I need a new handbag for work and travel.  I prefer it to be the same bag and use them interchangeably.  But if you have been shopping and browsing the stores lately, you know how dull many of the large work bags are.  They look like something an insurance man would carry to a conference in Ohio.  They are bulky, not fashionable and often constructed of boring black nylon.  Not something I exactly want to carry when working in the fashion world.  When you work in an industry like mine, everything you wear and carry is judged.  I hate to say it and I know it sounds bad, but we live in a world where you are now your own brand and you have to present yourself in the best way possible at all times.  Not that fashion has made me self-centered, but I work around stylists and editors all day which means I like to be on my A game.  Over the years I’ve developed my own style which I’m proud of.  I prefer an elegant, but understated look.  Charcoal cashmere and relaxed pants?  Basically my look all of the time except in summer.  I need the perfect work handbag that matches my relaxed but polished look.

Last night I sat down with a stack of new fashion magazines and of course a glass of wine.  Flipping through each one, I marked each page that contained a large handbag that I liked.  There were several large handbags that looked amazing.  Clicking from website to website I bookmarked a few that were remarkable.  I printed these out as I good look at them throughout the days and they also contained measurements.  What is important to me is that a work bag is large enough for my Macbook with enough room left over to also hold magazines, papers, two smartphones.  You get the idea; I carry a lot of essentials on a daily basis.  When I travel, all of it goes with me.  A great carry-on bag needs the same amount of room as I use for work, but also a bit more so I can easily transport skincare and makeup products.  Today after much research I hit ‘buy’ and purchased a large satchel from a line called PLIA Designs.

Designer Handbags

As many of you are aware, PLIA Designs creates a range of handbags that fit effortlessly into the modern fashionable’s wardrobe.  The bag I ordered is their new satchel and I absolutely love the design and silhouette.  It has top handles, but it also contains a detachable shoulder strap.  Rushing through airports, I know from experience, I often need a hands free bag.  I’m super excited for my new handbag to arrive.  I own and carry several designer handbags from PLIA Designs’ and I couldn’t be happier with them.  They fit seamlessly into my life and I’m sure my new work bag will as well.

PLIA Designs Steps up Accessories and Handbags

PLIA Designs adds a new satchel to its growing roster of handbags.  That is music to my ears.  I have been a champion of the line of accessories for years.  It is a brand that understands quality and the test of time.  Their handbags last a very long time because they are so well made.  The work that goes into their products and customer service is nearly unrivaled.  Not many retailers include a handwritten thank-you card with their products.  All emails and phone calls are returned within 24-48 hours and everyone I have dealt with at PLIA Designs has always been so pleasant.

In case you do not know, PLIA Designs makes a range of accessories for women.  From designer handbags,purses, satchels and leather goods, to even iPhone cases it is a famous and well loved brand.  Their satchel handbags are beloved by fashionables and women the world over.  PLIA Designs satchels can be seen everywhere.  From St. Moritz in winter to St. Tropez in summer, the satchels are on nearly every socialite and style star.  I love this handbag as well.  I have used mine now for a number of years and I still love carrying it.  It fits everything inside.  I take my laptop with me everywhere and I will only carry it using PLIA Designs satchel.  There is so much room inside this handbag it’s not even funny.  And it even has its own iPad pocket.  Also, it’s not a heavy handbag.  So you can put a lot of things inside and it won’t hurt your arm to carry it all day.  That’s why I also love it for travel.  They have created the perfect everywhere handbag.

Designer iPhone Cases

With the success of their courier satchel line, last year they introduced a smaller design.  It looks exactly like their original Reid satchel, but smaller in scale.  This line was hugely successful as well.  Just last week PLIA Designs released a statement that they would be launching an even smaller size of the satchel.  It will be called the ‘Pixie’ and it is the smallest Reid satchel to date.  Now this silhouette will be rounded out with three sizes.  I know their small Reid satchels were a hit and no doubt the new Pixie will be uber popular as well.  It is great to see a brand such as PLIA Designs stepping up their assortment of designer handbags, but not overdoing it.  They have perfectly edited collections.  Also on my radar are their designer iPhone cases.  These are tech cases with amazing pops of color and so beautifully illustrated.  I’ve never seen iPhone cases like these in my life.  And that says a lot since I adore shopping and I’m always popping into the boutiques and department stores.

Style.com to Transform into an E-Commerce Site

Early this morning news broke that style.com would no longer be an editorial destination and instead it would become an e-commerce site.  You could hear the ground reverberating throughout the fashion world.  style.com was always VOGUE’s love child and it will now fold into the publication.  It’s not a surprising move as everyone wants a piece of the e-commerce pie so to speak.  Let’s not mince words:  everyone wants to what net-a-porter.com has accomplished.  Not only are they the number one destination online for luxury fashion, but they also publish an incredibly successful print magazine.  VOGUE already has their glossy print magazine, but now they want to dominate e-commerce as well.

E-commerce is over a trillion dollar industry.  Everyone wants to be a part of it.  However, it’s worth noting that not all succeed.  Yes, style.com has the power of Condé Nast behind it, but they will soon find out how difficult the digital shopping landscape proves to be.  Online shoppers can’t always be pinpointed or put into certain categories.  Consumers use a combination of social media, search engines, and recommendations from friends before making online purchases.  And of course we cannot forget the elephant in the room: VOGUE magazine.  One has to wonder if the fashion glossy will start recommending many of the products seen in the magazine to their new e-commerce site.  For instance an article that discusses this seasons hot new tuxedo pants will probably have a few recommendations where to purchase and one or two of those will be style.com.  This brings paid content into the debate.  Powerful fashion houses have huge advertising budgets and this influences fashion editors.  Affiliate advertising will also play into this.  Other large e-commerce sites will pay for style.com to mention their products.  When a consumer clicks on that product and purchases, style.com will receive part of that sale.  It short, much of the new e-commerce site will center around affiliate kickbacks and also product recommendation from big budget labels.  Are small brands left behind?  Possibly.

Designer Handbags Designer Handbags

Smaller brands don’t have such huge ad budgets, nor do they have massive PR personalities behind them.  Most of their revenue goes back into the business in creating new designs and products.  Let’s say they pitch VOGUE their new designs, they don’t have the backing to always sway editors in the same way as their larger competitors.  Chances are the large brands already advertise in VOGUE magazine.  By spending advertising dollars, this already gives them a leg  up on Condé’s e-commerce site.  There are many talented designers in the marketplace, however not all of them receive the accolades they deserve.  From designers creating jewelry to designer handbags, the marketplace is lucky to have many of these niche, luxury brands.  However, now that magazines are turning into e-commerce giants, we don’t know how this will fare for smaller brands.  Based on many new collections and designs, there is still room for labels that produce designer handbags to succeed; they simply have to be more creative than their larger competitors.

My New Love: The Perfect Handbag

Sometimes I’m wishy washy and that’s probably not a surprise to friends and family reading this.  I have anxiety choosing which coffee to order in the morning.  On that rare occasion I grocery shop, my buggy is overflowing with too many foods and snacks I will never eat.  However, in other parts of my life, I’m able to concentrate to a T.  At work I complete all tasks with such presicion, I never need to bring anything extra home to complete in the evenings.  So there is that yin and yang aspect to my life and decision making.  Take my word, you don’t want to go eat dinner out with me as I take forever to decide what to order.

When it comes to shopping I would say I have a hard time making up my mind.  I don’t always have the same style and it’s hard for me to commit to only one look.  Even though I’m all over the place with my style, I actually do not own a massive amount of clothing, shoes, and accessories.  So while I love different fashions and styles, my closet and beaurous are not overflowing with the latest and greatest.  I wear all of my clothes and carry the several handbags I own until they are nearly thread bare. Many of my friends in the fashion industry have cavernous walk-in closets that are the envy of everyone who sees them, myself included. There is nothing I love more than a beautiful, large closet; one where you step back and take everything in as if you are in a department store.  And in the middle of many of these stunning wardrobes are islands which contain jewelry, sunglasses, and under garments.  Many fashionables would literally never leave their home if they had such luxuriously stunning closets.  That being said, I’m fine with my small wardrobe.  I like the feeling of wearing something many times and getting my money’s worth from each item.  However, I recently came to the conclusion that I need a new handbag.


Designer Handbags

After a summer of travel which included visits to Italy and Nantucket, it was time to add a larger handbag to my life.  I was in desperate need of one that would hold my laptop, papers, magazines and look equally as chic for work and for travel.  I basically needed a new handbag that would do nearly anything I wanted while still looking beautiful and fashionable.  I didn’t want an overly frilly handbag either.  I much prefer my accessories to have clean, simple lines and unfettered design.  In the end, it didn’t take long at all to find my new dream bag.  It’s one of those designer handbags that will wear well and last for a lifetime.  In short: it’s the perfect handbag and I cannot wait to have it by my side during the many adventures of the summer.  With so many handbags flooding the market, I never dreamt it would be this fast to find the one of my dreams.  If you need to add one item to your summer wardrobe, I highly recommend it be one of the latest luxurious designer handbags.

Celebs and Their Favorite Handbags

You have probably noticed that celebrities absolutely love handbags.  Open any tabloid or fashion glossy and famous people are pictured carrying their bags everywhere.  From airports to the streets of NYC, famous and well known faces are never without their handbags.  What is it about bags that makes people love them so much?  Celebs especially can have any handbag they desire.  Designers and big labels are constantly showing celebrities their newest designs and often sending them several styles free of charge.  If a celebrity is pictured carrying a certain handbag then it often sells out in a matter of hours.

Celebrities though are not all created the same.  There is a definite ranking and pecking status when it comes to their order of importance.  Someone such as a member of the Royal family has higher status with consumers and fans than a mild celeb from a reality TV show.  Many designers don’t want lower ranked celebrities carrying their handbags as it muddies the labels image.  Image is very important to big brands.  They cannot have everyone carrying their bags or it will appear as if they are not a luxury brand.  Luxury brands have their own image to maintain.  Many high end brands higher super star celebs for ad campaigns.  Monthly fashion magazines have pages flooded with luxury ad campaigns featuring top movie stars and influencers.  These campaigns display the newest and most luxurious designer handbags.  Consumers often tear out these campaigns not only because they are so beautiful, but also to keep for future shopping trips.  Money spent showing a celebrity and a brand’s new handbag usually results in a good return on investment.  Return on investment is important to these luxury houses and a good part of their yearly sales is because of handbags and leather goods.

Designer Handbags

Celebrities themselves often favorite larger handbags.  Larger handbags obviously carry more essentials so it’s easy to see why they favor them.  When a famous movie star is pictured gliding through an airport she is usually pictured carrying a larger satchel bag or perhaps a luxurious tote slung over her shoulder.  Tote bags are wonderful as you can be nearly hands free when you put it over your shoulders and many celebs love this style; especially if they have small children.  During awards season, movie stars present themselves on the red carpet with smaller clutch handbags.  Many of these tiny bags sparkle and shine and are like little pieces of jewelry.  Designer handbags are an important element to celebrities and the way they dress.  From dressing down and going to the gym to attending an awards show, these famous faces are always carrying a handbag.

Do you have a favorite movie star or celebrity?  If so, what are your favorite designer handbags that they carry?  Let us know also if you have purchased a bag simply because you saw your favorite style star carrying one.  Many of our readers are swayed into purchasing a bag because someone famous carries it.  Celebrities definitely love handbags and we can see why.

Pop-Up Popularity

If you are interested in retail, shopping, and the economy then you have recently read about many large stores closing down several of their outlets.  Target opened 19 stores last year, but in 2105 it plans to close 19 stores.  Sears/Kmart corporation plan to close many of their stores as well.  From the sounds of it one would think brick-and-mortar retail is dead.  Indeed, many of these stores are dormant and even a bit dead to consumers.  The teenager Abercombie once appealed to has grown up and moved on.  That consumer now has more sophisticated taste and doesn’t want to shop in a dark store with too loud of music pumping throughout.  Nor do they need to be walking billboards advertising the stores brand name on their sweatshirt or t-shirts.  One of the hardest aspects of retail is maintaining a relationship with the consumer over a span of years and life changes.  It’s not easy to be a brand that clothes a person as a teenager and also when they are in their 20’s and 30’s.  Some stores like J.Crew are adept at this, but it’s rare to find many that take a consumer beyond only a few years.  Many retailers have not kept up with the times.  Not only have they not kept up, they have not learned to adapt to their customers’ needs.  It’s important in retail to have a sense of what your customer wants before they even know.  That’s why Instagram is so popular and important.  Buyers and designers for these large department stores need to keep their finger on the pulse of what is important.  Consumers are glued to their phones and they love the most popular apps.  Instagram is nearly more popular now than Facebook.  Fashionistas are liking and saving products they see on Instagram.  Take designer handbags for instance, if a consumer sees several Instagrammers with many followers showing off the same handbag, they want that handbag, too.  Department stores and larger brands could take a cue from lesser known brands that are utilizing social media to leverage their products.  These stores could open smaller in-shop areas to showcase up and coming designers and get more shoppers into their doors.  These new eyeballs would result in more sales.

With many of these store closings one would think that storefronts will be empty, but in larger cities, that is further from the truth.  Surprisingly, e-commerce is incredibly bullish with offline retail.  E-companies that were once only available online have taken up brick-and-mortar spaces in the past few years.  Rent the Runway and Warby Parker are a few of the e-commerce companies that have jumped offline to better serve their customers.  Birchbox is establishing their own flagship.  Bauble Bar has even debuted a new television commercial.  It’s nearly a trend now for e-commerce companies to take advantage of vacant storefronts.  One term we hear a lot is ‘pop-up shop.’  The term pop-up shop means a small brick-and-mortar temporary physical presence.  We will discuss that more in depth in a bit.  What is important to note is how internet born brands are also eager to hop off line.  They recognize their shopper purchases both on and off the Internet.  Many venture capitalists are going so far as to say that all shopping will only take place online in the near future.  That’s a huge assumption to make.  Look at any grocery store on a weekend or near the holidays; they are packed with shoppers.  I will be as bold to say that there will never be a time when shoppers purchase everything online.  It’s much easier to drive to the store for coffee than to wait for it to be delivered.  There is a convenience with brick and mortar stores that online retailers still cannot match.  In fact, there does not need to be such a competition between online and offline shopping.  It’s ridiculous in a sense that the two need to be pitted against each other.  Instead, there will be a way in the not too distance future where online and offline retail work in tandem with each other.  In fact, they must reinvent a way to work together.  If e-tailers need a physical offline presence, then stores also need an online presence as well.  It won’t necessarily be a war between offline and online.  That wouldn’t make sense at all.  There is no dramatic death of traditional retail.  However, traditional retail must evolve to the needs of consumers today.  CEO’s of traditional retail stores will quickly realize they must make changes and evolve to continue a momentum of shoppers throughout their stores.  These stores will develop a way to appeal to both offline and online shoppers.  We will take a look now concerning online stores and how they are utilization vacant space in the physical world.

Pop-Up Shops

Pop-up shops or pop-up retail have been on the shopping scene for many years.  The term started becoming popular and heard more and more in about 1998-2000.  In short, pop-up shops are opening short-term sales spaces in vacant shops or buildings.  Usually the leases and rents with pop-up shops are for a shorter time period compared to traditional stores that signed longer leases.  In the early days, pop-up shops were seen as sharp, guerilla marketing.  In short, they would occupy space or spaces for a short time and/or until product sells out and then close shop or move on to new part-time storefronts.  Customers loved the idea of a short sell time in a store that would not be occupying its space for a long amount of time.  It was a sudden rush of “I must have this product” and many shoppers felt the need to buy the products at these pop-up shops.  Within a short amount of time pop-up retailing caught on across American and the UK.  Over the past few years it seems those not familiar learned more about pop-up shops, but in reality, they have been around for a while; more than a decade.  For smaller brands and businesses, pop-up shops let them test a market before signing expensive leases.  Some pop-up leases can last just one day.

pop-up shops

Many landlords are taking advantage of the pop-up popularity.  Instead of signing long-term expensive leases, they are fine renting out their space or spaces for a short amount of time to small and large brands.  Often landlords will let brands do whatever they want to the space as long as they turn it back to its original look.  Pop-ups are not only popular with startup brands, even large corporations like Target are taking advantage of short term retail.  To them it looks hip and cool.  On the radar super-trendy shopping districts are most favored for pop-up shops.  It has a cool element that traditional stores do not have.  Many tourists to New York city for instance will research where the pop-up shops are located and put them on a list of shops to visit.  Log on to Instagram and search the term #popup and you will find many temporary stores and shops across the globe.  It truly is an international shopping experience.  With so many consumers glued to their smartphones, pop-up shops are a way for brands to find their customers.  For instance if a music festival like Coachella is happening, startups and larger retailers may offer their goods in a temporary space.  This lets attendees see a brands products in person that they would normally only view on their website.  Online brands especially love to follow their consumer wherever they may be, even if it’s at a concert.

It used to be that established brands could only occupy physical retail space.  And then after they had many stores spread throughout the country, they would establish an online presence.  Now it’s the opposite.  The business model has change so that online only brands are able to secure fast space in the offline world.  You will find brands like Warby Parker taking advantage of temporary spaces to offer goods to their customers in a more touchy feely way.  Customers can try on their frames in person instead of order them and waiting for delivery.  If you live in NYC, it’s a perfect way to experience Warby Parker in person.  Customer aquistion online is actually more expensive than most realize.  Unless someone knows to go directly to your website, how will they find your online brand?  That’s why many of these online only brands hire expensive PR on a monthly retainer.  PR gets the online brand out there in magazines and on some of the most important blogs.  SEO is competitive and its very hard to find trustworthy people to help get your rankings higher on search engines.  Even though retainer fees with good PR companies are expensive, there is often better ROI than worrying about finding customers through search engine optimization.  Pop-up shops help relieve some of the worry of brand exposure and finding new customers.  Think of all of the shoppers who will find your temporary brick-and-mortar digs in NYC, Chicago, and San Francisco.

Fast food trucks also lead the way for this second generation of pop-up shops.  In 2009, the food truck phenom took over the nation.  From New York to New Mexico food trucks were popping up in numbers.  Each day they would move their truck to different parts of a city notifying would be customers via social media.  On sites like Twitter and Facebook the trucks would let fans and followers know where they would be parked and what was on the menu.  Taco trucks especially caught on like wild fire.  Online only brands took notice of the food truck popularity.  They wanted to be in front of a physical audience in a similar way.  We call this era of pop-ups second generation because it’s actually a continued evolution of what became popular nearly 16 years ago.  Although the concept has actually been around for centuries.  Trade and commerce are not new.

On the opposite end of the spectrum larger retail giants such as Target want to be a part of the pop-up action.  They see it as a buzz word if you will and don’t want to miss out.  They foresee that the pop-up craze isn’t fading in the near future.  Large retailers like Target have budgets to go into massive spaces such as vacant warehouses and completely transform them for an experience in shopping.  Before the holidays for instance they may completely renovate the looks of an old sewing factory to lure in shoppers that may not necessarily shop at their main big box store.  Pop-ups also allow more established stores to re-tell their story in a modern way.  Remember, we now live in an area of 140 characters and our attention is held by fast snaps on Instagram without a lot of verbiage.  Attention span is shorter than ever these days and retail is aware that they only have a small space to attract not only customers, but customers who will open their wallets.

In order to have a successful pop-up in this fickle time of retail, you need to clearly state your brand’s story in a short amount of time and make sure the brand mirrors the pop-up space.  For instance if you are selling sparkly hats and headbands, don’t lease temporary space in a dark and dreary vacant store.  And if you do, make sure to hire good renovators to make the space appeal to your buyers.  Make the sure the location is easy for your customers to find.  Don’t lease space in the part of a city people rarely visit.  Also keep your end goals in mind.  Make sure you keep an eye on ROI.  Pop-up stores will remain popular with brands both big and small.

BIO:  My name is Sophia Bennington and I write about the changing landscape in retail and e-tail.  You can find my work published across several different platforms.  I’m also a fashion blogger and you can see several of the posts I’ve written about PLIA Designs and their range of luxury designer handbags.