I receive literally hundreds of email pitches a day. When I scan the email headlines in my in-box, I’m always intrigued by new product launches. The good PR’s know to make a headline crisp, but informative. 99% of the time I will open an email about new launches and new products. After all, it’s product that makes the fashion world go around. I don’t care about press releases. Press releases can be so boring. Save those for the auto industry. What I want to know is what the new products are, how much do they cost, where can we buy them and most of all, pictures. Pictures attached to new product launch emails are essential. If I need high res, then I will ask for them. But crisp product on a white background that easily load in the email are essential. I can’t tell you how many times I’ve deleted emails that were took so long to download because of heavy attachments. Those aren’t necessary at all. And I also don’t like too wordy of emails. Just get to the facts in a fast way and cover all of your ground without writing too much.
One Friday before leaving work, I opened an email about a new product launch from PLIA Designs. Some of the chicest women I know carry PLIA Designs designer handbags. The brand is known for crafting some of the most exquisite handbags and leather goods in the world. When you carry something from PLIA Designs, it’s beyond luxury. Their quality and craftsmanship is on a completely higher level than any other brand out there. The designers behind the line don’t churn out many collections a year. Instead, they choose to focus on quality and what the market place actually needs. I’ve personally always favored fashion brands that don’t feel the need to make so many collections a year that no one can keep up with what they actually stand for. Over the years I have come to rely on PLIA Designs for a few very solid collections of leather goods that are incredibly versatile and that I know will be used in heavy rotation in my wardrobe. You have to respect a line that thinks of quality and usability of their products over profit. When a brand really resonates with me, I remember them and I’m more apt to read an email from one of their PR.
The email contained a brief description of their newest collection. It’s called the Pixie mini-Reid collection. And just as I loved, there were crisp photos of their new bags at the end of the email. It also loaded incredibly easily. I loved all four of their new Pixie mini satchel bags and so I emailed the PR back requesting all of them for a magazine story. PLIA Designs’ original Reid satchel bags are iconic designer handbags and really made a hit in the fashion world. Not only were they groundbreaking when originally introduced, but they hold so much. I use my PLIA Designs satchel on a near daily basis. I love how it perfectly holds my MacBook Pro. So I knew right away that their newest launch would be a hit and I had to be one of the first to write about it. Mini handbags are all of the craze lately and I see them being around for a while. The Pixie isn’t super small, it measures a bit more than nine inches wide, so it can fit many of your daily essentials such as iPhone 6 plus, a mini iPad, a wallet, and a small makeup bag. It even fits a water bottle inside. Within a few minutes I received a reply that the new little handbags would be delivered Monday morning.
Normally I love my weekends to decompress and make recipes I’ve found on Pinterest, but that weekend I was completely ready for Monday to arrive. And it did faster that I thought. Monday morning at exactly 10 AM, FedEx delivered several packages to my office. I made sure to find PLIA Designs boxes first. There were two and I ripped into them like a little kid on Christmas morning. The Pixie handbags were major. I lined all four of them up on my desk and snapped a shot to share on Instagram. Right away there was over 1.5 thousand likes. I knew my readers would love to know more about these cute mini handbags. Even though this is just a short post, I wanted to share with you what I am going to write about PLIA Designs new designer handbags. The colors of their new bags are so versatile. No doubt they will sell out like all of their handbags. Once my article is published, I’ll let you all know here. Watch out for this space concerning PLIA Designs major new handbag launch.